Thursday, November 30, 2017
A career in Real Estate is often pursued for the Freedom and Flexibility it offers. Well, that may sound good but it’s not really true. With all the technology in use these days agents are nearly always on call.
As we head into the end of 2017 and the Holiday season, I’d like to recognize our agents for the actions and activities they take on every day. Years ago, I came up with this quote: “The activities in a Real Estate Market are dependent upon the activities of the Real Estate Agents in that Market”. Allow me to expand on this thought. Let’s assume a buying customer is relocating to our area from another state. They reach out to a Real Estate agent to learn about the area and help them decide which area is right for them. Finding the house is the easy part, narrowing down communities and neighborhoods is the more difficult part. Back to my quote: Agent 1 is lazy; they don’t return the customer’s inquiry in a timely basis. Average return of an internet inquiry nationwide is 48 hours. That’s pathetic. This customer took the time to reach out for help and in today’s world customers want immediate gratification. The agent is this customer’s first impression of a given market. The way this lead is handled could easily make or break a sale for this community. Agent 2, however, is on the ball and happens to work with CENTURY 21 Beggins. Let me tell you how our lead delivery system works.
We have proprietary software that captures the lead, converts the text to voice and immediate places a phone call to our Listing Agent. We deliver the inquiry to the Listing Agent because 1) the Customer deserves an agent who is familiar with the area and the home they’re inquiring about, 2) our Seller is best served by the agent they hired to represent their property, and 3) the Listing Agent has the opportunity to work both sides of the transaction, creating a smoother experience. Once the agent’s phone rings, they quickly accept the lead, our system verbally tells them the inquiry from the customer, they instantly press “5” on their phone and, voila! it immediately calls the customer back. Believe it or not, over 90% of the thousands of inquiries we receive each month over the Internet supply a call back phone number. This whole process takes less than a minute. Today it’s all about Speed to Lead.
At CENTURY 21 Beggins we’ve developed exceptional systems to help Buyers understand the market and sort through the many options available to them, and we’ve created a phenomenal marketing process to get homes sold for our Sellers. We understand the markets that we serve and we know the contract details inside and out. As the provider of Life Betterment Solutions, we’re here to help. If you’re even remotely thinking of Moving Up – Moving Down - or Simply Moving Around, please feel free to reach out to us. We’re happy to Empower, Educate and Encourage you to make sound decisions. We’ve got your Back. J
Until next time, may you have fair weather and following seas!
Craig J. Beggins, President
CENTURY 21 Beggins Enterprises