The CENTURY 21 LeadRouter™ Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the CENTURY 21 LeadRouter™ product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request.
CENTURY 21 LeadRouter™ Product Receives Innovation Award Realogy Corp.'s proprietary CENTURY 21 LeadRouter™ system was named a co-winner along with Google Earth in the "Most Innovative Technology" category of the annual 2005 Inman Innovator Awards.